Is all the effort you put into your web presence paying off? Social media activation involves reaching beyond your immediate circle to a broader community online. You can measure the influence your actions have to see how big your brand is becoming. The Internet is littered with an innumerable roster of service offerings, so here is a compilation of 8 lesser known tools that are particularly valuable:
Keyword trends – Trendrr tracks and compares the trends of any keyword – brand names, executive officers, and can even compare them to other keywords. Trendrr produces pretty eye candy charts too.
Twitter account age – Digimantra offers a free tool that displays when an account profile launched.
Twitter importance – Tweetreach assesses how wide an impact an account has. The larger the influence an account has, the more valuable they are to have in your network.
Post to multiple accounts – Hootsuite is a web based app that is very similar to the popular TweetDeck but does not require the resource sucking Adobe Air. Hootsuite has a feature that allows posting of the same tweet to multiple Twitter accounts, which is especially useful if you facilitate multiple brand identities. Hootsuite also includes analytics that let’s you see who is clicking on your posts, who is retweeting your messages, etc.
Free conference calling – Calliflower operates a convenient platform that integrates web and phone applications and offers both USA and other countries local numbers. The web app features live chat on the site. Calliflower can save the call recording as an MP3 file and post it to iTunes for free as a podcast. Other nice features include SMS text, e-mail reminders, and various administrator features.
International VoIP calling – Truphone is a mobile VoIP service that is especially useful if your travels take you out of the country and you want to be able to call back to the USA using Wi-Fi rather than setting up your mobile phone with an international dialing plan.
Online Reputation – Online ID Calculator looks at the strength of your online Identity and reputation. When people perform a search by name for someone, they judge the results based on both volume and relevance. Quantity implies that you have something to say. Relevance is of greater important as it assesses what that quantity of posts say about you, do they back up your written and oral claims, and ultimately, are you compelling?
Online Visibility – Addictomatic instantly creates a custom page with the latest on any topic or person. It looks at how you show up across search and social media platforms such as Google, Twitter, Bing, FriendFeed (part of Facebook), Twingly YouTube, Digg, Flickr, Delicious, BlogLines, Truveo, Wikio, Yahoo, Technorati, etc.